The team at Choc Amor has turned its sights on Global expansion, exporting thousands of bags of its award-winning chocolate to a distributor in Japan.

Following the chocolatier’s four Great Taste Award wins in 2018, the quality and unique flavour combinations that have become synonymous with the Choc Amor brand, came to the attention of Taste by Borough Box, who distribute Great Taste award-winning products across the UK and internationally. 

Taste by Borough Box championed Choc Amor’s award-winning chocolate, with its unique flavour combinations and took a hands-on approach to help the chocolatier achieve success with its first international customers, in Japan.

Choc Amor chocolate has been listed at a UK Event within Hankyu Department Stores in Japan.  They are one of the most prestigious department store groups in Japan and regularly hold UK fairs where they will offer the award-winning chocolate to their customers.  

The 2 flavours selected, Turkish Charm and Tonka Bean, Smoked Sea Salt and Cocoa Nib, will also be listed within The Conran group of shops, in Japan.

Choc Amor Director, Paul Williams, said: “We were delighted to be approached by Taste by Borough Box, who had first tried our chocolate at the GreatTaste Awards, and we were intrigued to hear that their Japanese customers were keen to try a range of our chocolate flavours.

“The Choc Amor team all tried to guess which flavours would appeal to the Japanese market. Would it be the more traditional ‘Brown Butter & Nibs’ or the more challenging flavours like ‘Orange Jalfrezi’? 

“When the order came in for over 1,300 bags of Turkish Charm and Tonka Bean, Smoked Sea Salt and Cocoa Nib we looked forward to shipping, to the Far East, two of our best selling flavours and we can’t wait to hear what our new Japanese customers think of Choc Amor’s chocolate!”

Choc Amor has already won 7 awards in 2019, including Great Taste Awards, Academy of Chocolate and International Chocolate Awards and is looking forward to more global expansion in the years ahead.