The journey began at farmers markets and food festivals across the county and with a small shop unit at Botany Bay, Chorley.
In the early days, Paul made the chocolate at home in the kitchen through the week, then with the help of some hugely supportive friends, Paul & Jacqui spent most evenings packing the chocolate ready to be sold at the weekend.
Six months later a larger unit with its own kitchen became available at Botany Bay and all production was moved to the new premises. It was here that Paul was able to introduce and encourage his customers to try before you buy, something which Choc Amor is today famous for. In Paul’s own words, ‘ How do you explain Orange Jalfrezi flavoured chocolate? People really need to try some of our flavours to understand that they do work and most importantly, that they are delicious’.